Creating Powerful Web Development for Online Presence

Websites are centerpieces, where customer experience, aesthetics & technology intersect. We design & craft creative websites that guide buyers through well designed pages to conversion opportunities.

Case Studies | UI | UX | Web Development & Design

Web Development Process

Web Development & Design Process

UI Strategies

Simplify, make clear and attend to user experiences.

User-Centered Design (UCD)- The needs, wants & limitations of the user.
Usability- How easy it is for a user to perform tasks on a given interface.
Consistency- UI elements appear & behave consistently throughout the app.
Simplicity- Minimize distractoin and constantly simplify the UI to the basic elements.
Accessibility- Making the UI accesable to all, regardless of their ability.
Learnability- Easy to quickly pick-up and use the UI.
Feedback- UI should provide useful feedback for clarity.
Aesthetics- Making the experience visually attractive.
Modularity- Maluable interface attuned to the user's preferences.

UX Strategies

Design decisions should be effective and user-centered, informed by research and data, and resulting in intuitive, efficient, error-free, and enjoyable user interactions.

User-Centered Design (UCD)- understand the user's context of use when prototyping the UI.
Usability- ease and efficiency of users ability to interact with a website or application to achieve their goals.
User Interface Design- Conduct usability tests measuring ease of use and learnability.
Information Architecture- Structuring, organizing & labeling content for clarity.
Interaction Design- How interactive elements respond to user input.
Visual Design- Creating a visually appealing and intuitive design.
Cognitive Psychology- How people think, perceive & remember information.
User Research- Continual data collection to better improve UX.
Accessibility- Designing products that are usable & accessible by everyone.
Human-Computer Interaction (HCI)- Test with users to observe how they interact with it.

Responsive Design

Providing an optimal viewing experience, with easy navigation and legibility, on a variety of devices ranging from desktop computers to mobile phones.

Mobile First Design- Prioritizing the deisng of the smallest screen first, then scaling up to larger screens.
Flexible Layouts- Grid based approach to always provide the optimal viewer experience despite screen size.
Responsive Media- Images and videos scale up or down depending on the screen size.
Fluid Grids- Allowing grids to respond to screen size by scaling and adding or removing rows.
Progressive Enhancement- building a core functionality while progressively enhancing the experience for users with more advanced capabilities.
Touch Interactions- Designed for optimal interaction with both touch and mouse inputs.
Performance- Using techniques such as caching, minifying, and reducing HTTP requests.