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Armis

Pre-IPO Rebranding Animated Videos

Boosting the presence of a cybersecurity brand through impactful video

Creating buzz worthy content around a growing security brand. Animated video was utilized at high-profile conferences, demand gen campaigns and websites.

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Services

• Content Marketing Strategy
• Creative Strategy
• Creative Development
• Motion Graphics & Animation
• Copywriting
• Sound Design

Project Description

Context

Build online presence through animated product videos.

Strategy

Create platform specific imagery that represents the unified software experience. Utilize elegant 3D elements and motion graphics to explain key benefits of the security platform.

Impact

Effective demand gen campaigns and increased brand awareness. Vibrant social media presence.

The Work

Armis built a strong online presence via a library of product demo videos to utilize across channels: social media, email and web. Product features were visualized in elegant motion graphic videos that captured audience attention at events, in emails and across web landing pages.

The Response

"I had the pleasure of working with Ben on several channel marketing projects at Armis and I can confidently say that he is an exceptional creative director. Ben has a keen eye for design and is excellent at delivering results that align with the project brief. I was particularly impressed with how he was able to take our concepts and bring them to life in a way that resonated with our target audience. "

Matthew Kopald    
Senior Manager, Global Channel Marketing & Programs
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Case Studies | Demand Generation Campaigns